They also use computers for communications within the business and outside the business, and for personal productivity.
Formula 2 Get a list of companies together that we think may need our services such as new businesses from the County Clerk's office or the Seattle Journal.
Your research and analysis alone will take time to compile, and while you might be well-connected to the training community, if this is your first foray into the training industry or owning a business, you might need expert guidance in one or both areas.
It is important to view marketing as an investment and study the return on investment rather than just the cost.
Will you offer live, instructor-led classes, or will training be delivered via tele-seminars or eLearning? A student will no longer have to go from one seminar to another, or from one instructor's methods to another. ASTD has found that companies that invest the most in workplace learning find higher net sales per employee, higher gross profits per employee, and a higher ratio in market-to-book values, compared with companies who invest less in workplace learning.
For example, do you plan to offer training for individuals seeking to obtain skills related to a particular career field, for those planning to go into business for themselves, or for some other target population?