Connectivity to a certain region becomes important. Switching from one brand to the other one is very easy for the end consumer because they just have to go to a supermarket or pub and buy another brand.
By building economies of scale so that it can lower the fixed cost per unit. Industry research is everything else: competitors, government regulations, suppliers, etc. However, some of the brew pubs in the province have had considerable success selling beer outside of their pub in kegs, bottles, and even cans.
The industry is highly fragmented: the 50 largest companies hold just over 5 percent of sales. The industry is dominated by small independent businesses.
If there are many credible substitutes to a firm's product, they will limit the price that can be charged and will reduce industry profits.