Sourcing several options is an important part of safeguarding your business for the long-term. Concept development and Testing — The New Product Development Process To go on in the new product development process, attractive ideas must be developed into a product concept.
Test marketing — The New Product Development Process The last stage before commercialisation in the new product development process is test marketing. However, there is nothing preventing the design team from advocating for open knowledge management structures or indeed persuading senior management to support such structures.
Step 1: Generating Utilizing basic internal and external SWOT analyses, as well as current marketing trends, one can distance themselves from the competition by generating ideologies which take affordability, ROI, and widespread distribution costs into account.
The goal of this stage is to validate the entire concept -- from marketing angle and message to packaging to advertising to distribution.
Product design is the development of both the high-level and detailed-level design of the product: which turns the what of the requirements into a specific how this particular product will meet those requirements. In the next sub-stage, each concept is tested. Concept testing New product concepts, such as those given above, need to be tested with groups of target consumers.