Marketing and Maine Media Workshops Marketing and Maine Media Workshops 12 December Media To discuss administrative issues and general discussion about marketing concepts, study method and coursework with students.
Why is new-task buying more complex than the first two buying situations? How is offshoring different from outsourcing? Describe the characteristics of each of the four quadrants in the BCG matrix.
Discuss how observation, personal interviews and focus group are used to obtain data. Identify each factor influencing elasticity and give a specific example of how it affects the degree of elasticity in a good or service. Give an example of a successful avoidance of marketing myopia. Describe the significance of the shift from transaction-based marketing to relationship marketing.