Oh, and you only have characters. I say influence because you can never guarantee that search engines will use your description or choose the introduction from your page. Meta data optimisation So how do you make sure your title tags and meta description continue to work well?
Writing optimised and effective meta tags is a tough gig! What is a title tag? Have a question about how to write great meta descriptions?
Your title tag should emphasize the value your page provides to them. Share this article.
When your web page does show up in search engines, a lot of people will decide whether or not to click based on your title tag. Moz provides this handy reference: Primary Keyword — Secondary Keyword Brand Name However one thing you must remember: write title tags for humans.
And most importantly of all, your title tag will show up as the big blue link in search engine results: Where do I add the title tag?
My advice? This is how it looks in the search engine results: And this is how it appears when the page is shared on external sites, including social networks like Facebook, Twitter and LinkedIn: The meta description The description tag is intended to be a short summary of the content found on the web page.
Go to top 15 great meta description examples to inspire you Since you only have characters to work with, writing a great meta description takes more than just throwing a few words together.