Air asia ansoff matrix

AirAsia Berhad, Annual Report These measures to minimize the non-renewable fuel resources would not only benefit the respective Airlines in terms of cost control, but it would also help in reducing the carbon foot prints on the planet.

Airasia operation management

Ansoff Matrix demonstrates a product and market ersatz to an organization. Ansoff identifies four generic growth strategies, these are: 1. Strategic Planning helps an organization to explore and create new opportunities as a goal while delivering tomorrows offering today. Page 12 of 29 4. This capability is not exclusive and can be easily achieved by other competitors. AirAsia streamlines its operation to single line of fleet and seating. It is now the award winning with the largest operation low fare in Asia. BBC, 3.

Lastly the brand needs to stay updated on the technological advancements for achieving operational efficiency in the business. Low cost operations: Air Asia has gone to great lengths to ensure all of their operational costs are kept to an absolute minimum, and have passed For recommendation, AirAsia can provide special counter or express counter for who taking flight on this route.

AirAsia has chosen cost leadership, and it is indeed the most affordable low cost carrier in its industry, the source of its advantage is fuel hedging, purchasing new fuel efficient A Neo Airbus and simple business model. And by no free snacks means lesser time spent on the ground and AirAsia spend nothing more than 25 minutes on the ground each time it lands.

airasia low cost strategy

The political establishment of the Aviation Industry across the Asian continent is governed by strict rules and regulations which favor the passenger safety at the priority level. Lynes, J. Lastly, the fluctuation of fuel price and currencies would be the threat for AirAsia.

Airasia swot analysis

The research identifies Product Development and innovation as the key strategic choice for expanding the market pie for Air Asia Berhad. Their regular fee from different cities. Read this information and complete the tasks over the page: 1. The mishaps such as the recent disappearance of the Malayasian Airlines Fight also affect the consumer sentiments badly, affecting the overall demand for the Aviation Services. Increasing fuel prices 2. For example, Air Asia install kiosks to speed up check-in. This exercise is very useful in understanding the competencies possessed by the other relative players of the industry and derive strategic choices in line with the analysis obtained Hanlon, The fast pace of regional urbanization experienced in the Asian continent is resulting in creation of new urban centers across the region.

Moreover, AirAsia should collaborate with famous brands to build relationships with them for branding images purpose. It has managed to hold a leadership position in the low cost Airlines industry in Asia. Market development 4.

Airasia competitive advantage

Consumers may opt for rail than bus services when travelling between Malaysia and Singapore which offered lower fares and aware of the environmental impact of using air travel. Other than the passenger sales ticket, Airasia also include holiday packages which is affordable around Asia. The charts shows a dramatic price drop in November and an inclining price hike ever since. Partnership with Expedia 6. Reach — Air Asia offers multiple distribution channels and innovative point of contacts for reaching its customers. The backward integration, forward integration and horizontal integration strategy of the Air Asia Berhad may also result in achieving increased economies of scale for its business operations. Market Penetration — tool used to increase organisations share in the market with its current product line. The official website of AirAsia, allows you to pay using multiple currency options and with the partnership of Expedia, AirAsia website serves as the only website a passenger need to book a flight, accommodation and ground arrangements. It is now the award winning with the largest operation low fare in Asia. First and foremost, Air Asia has a very cooperative and strong management team with strong connections with the government and the airline industry leaders. Gregory argues that a company with a good strategy must make clear choices about what it wants to accomplish. Outsourcing these services means overheads, but there is also a way around it, instead of a customer service hotline, the same toll free number may be used as a online booking and reservation line. Page 4 of 29 1.
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Air Asia: Case study on Growth, Diversification and Low cost Strtegy